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Fanatics Goes Live in Colorado to Add Eighth State to Sportsbook Roster

  • Fantatics Sportsbook launched in Colorado on Monday, its eighth active state in the US
  • The Colorado launch gives Fanatics Sportsbook signage branding rights to Ball Arena
  • Next up is Connecticut, where FBG last week inked an exclusive deal with the state lottery
Fanatics logo
Fanatics Sportsbook has rolled out in Colorado to extend its US sports betting presence to eight states. [Image: Shutterstock.com]

The Fanatics Betting and Gaming (FBG) group has made it eight US states in which it has a presence after its sportsbook went live in Colorado.

Sports betting reporter Geoff Zochodne shared an official Fantatics Sportsbook announcement of its Monday launch via X:

The sports merchandizer-cum-betting brand’s drive into Colorado came as a result of a white-label transition of its Fanatics Sportsbook onto PointsBet assets. These were acquired by FBG in June for $225m to power its sports betting engine, despite DraftKings trying to muscle in.

signage branding rights to the Denver Nuggets’ and Colorado Avalanche’s home stadium

Once dubbed “a one-stop shop for fan entertainment inside a stadium” by an FBG executive, Fanatics’ Colorado launch hands its sportsbook the signage branding rights to the Denver Nuggets’ and Colorado Avalanche’s home stadium, Ball Arena.

The Jacksonville, Florida-based FBG’s rapid sports betting advance is set to continue with the launch of Fanatics Sportsbook in Connecticut in January. Last week, FBG also secured a deal with the Connecticut Lottery Corporation to become its exclusive sports betting provider for both online and retail sports betting.

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