A new platform run by women and dedicated to growing sports betting amongst women called BettingLadies.com launched Tuesday.

“The genesis of BettingLadies.com is about making sports betting more accessible for women,” said Val C. Martinez, CEO and Founder of BettingLadies.com. “I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience.”

the female demographic comprises roughly one-third of the sports betting market

According to Martinez, the female demographic comprises roughly one-third of the sports betting market but often does not have access to platforms or resources built for them, hence the launch of BettingLadies.com.

Visitors will find news, odds, picks, standings, and more for a variety of sports and leagues. MLB, NBA, and NHL have all been given designated dropdown menus on the home page.

“Beyond the launch, our goal is to evolve BettingLadies.com to be synonymous with the betting experience for women,” said Martinez. “We’ll soon begin creating in-person regional betting events based on the growth of our community.”

Professional wrestler, actor and model Danielle Kamela has already teamed up with the site. She’ll provide a variety of content in multiple sports and will pick up with the NFL when the season starts this fall.