Major League Baseball’s Colorado Rockies and leading sportsbook operator bet365 have entered a three-year partnership. With the deal, announced on Wednesday, fans will see bet365 signage dotted around Coors Field. This includes an outfield wall sign, a static first baseline sign, and brand exposure behind the home plate.

debut during the team’s home opener on Thursday

The bet365 logos will debut during the team’s home opener on Thursday against the Washington Nationals. Viewers on television will be able to see the advertising boards during broadcasts.

Talking about the new partnership, Colorado Rockies vice president of corporate sponsorships Walker Monfort said: “As bet365 continues to evolve within our great state, we are thrilled to be a part of their growth story.” The Rockies already has official sports betting partnerships with WynnBET, Betfred Sports, and DraftKings.

A bet365 spokesperson also welcomed the agreement, saying that the operator is “over the moon” with the opportunity to work closely with the team.