Cross-promotional opportunities galore

BetMGM has positioned itself on the golfing world leaderboard following the announcement of an integrated sports betting and entertainment partnership with high-profile industry player Topgolf.

The New Jersey-based iGaming and sports wagering giant shared the news Friday on Twitter:

Both brands will target new audiences through collaborative marketing and promotional campaigns that will roll out at Topgolf venues around the US and digitally via the World Golf Tour (WGT) by Topgolf online platform.

A Friday blog post on the Sports.BetMGM website on said that the new partnership will empower the duo to “engage with consumers on a large scale” and tap into new digital and in-person audiences.

BetMGM gets best of both worlds

The freshly-struck deal gives BetMGM the right to feature its digital branding at brick-and-mortar Topgolf venues. Topgolf has locations all over the United States, including Las Vegas, where the MGM Grand hosts the flagship Topgolf venue.

BetMGM’s chief revenue officer Matt Prevost said his firm was looking forward to initiating the Topgolf fanbase to BetMGM’s “immersive sports betting experience.”

unique and interactive entertainment options”

Prevost highlighted Topgolf’s “unique and interactive entertainment options,” which he said BetMGM users can now access via a range of customized packages.

BetMGM on a roll

Topgolf Media COO JF Prata said his firm was “thrilled” to partner with BetMGM. As the second month of the year draws to a close, BetMGM can look back at quite a thrilling start to 2021.

In January, the company struck a partnership with MLB’s Washington Nationals, which will give BetMGM its first-ever in-stadium sportsbook when it launches at Nationals Park. Also in January, BetMGM launched its sportsbook in Virginia, followed by an exclusive sports betting partnership with digital sports media company The Athletic.

In early February, BetMGM became an official betting partner of NASCAR and then signed NFL Hall of Famer Barry Sanders as a brand ambassador. Then, on February 10, MGM Resorts CEO Bill Hornbuckle upped the ante even higher, saying the BetMGM sportsbook will be available in 20 markets before the year is out.