Market-leading app heads south

BetMGM will enter the Tennessee mobile sports betting market on November 1, providing customers with access to its market-leading mobile app.

one of four companies approved this week

The US sportsbook was one of four companies approved this week to offer sports betting services in the state. DraftKings, Tennessee Action 24/7, and FanDuel also got the go-ahead.

BetMGM took to Twitter to announce the imminent app launch:

The mobile app provided by BetMGM for sports betting will offer a user-friendly experience, making it easy for players to customize pre-game and live in-play betting, parlay wagers, and futures. Bettors can choose from a wide variety of wagering options, along with teams and leagues.

In Tennessee, the app will be available on Android and iOS devices. Players can also visit the desktop site to access services.

Reward opportunities for app users

The soon-to-launch sports betting app is also connected to the MGM Resorts M Life Rewards program. Through their gameplay, app users in Tennessee can earn world-class experiences at resort properties owned by the MGM brand. These include the Bellagio in Las Vegas and the MGM National Harbor in Maryland.

BetMGM CEO Adam Greenblatt said the company had been working with regulators in Tennessee to make the launch possible. He added that the sportsbook firm looks forward to introducing the fan bases in the state to the excitement of sports betting that the app can bring.

Greenblatt also focused on the relationship BetMGM has with MGM Resorts and the rewards program. The CEO said users in Tennessee can earn “hotel suites to dinners at award-winning restaurants, all while engaging in the excitement of our cutting-edge sports betting experience.”

On the way to a lucrative industry

Tennessee first legalized the sports betting industry in 2019, with the state’s lottery board being in charge of creating rules for operations. In August, the Tennessee Education Lottery Corporation set a market launch date for online-only sports betting, after which applications – including BetMGM’s – started rolling in.

as much as $6bn in bets placed annually

There are high expectations for the sports betting industry in Tennessee to be a lucrative one as it launches on November 1. Analysts have projected as much as $6bn in bets placed annually as the market reaches maturity.

Professional sports team deals

As BetMGM prepares to roll out its mobile offering in Tennessee, the company has just entered into two new agreements with top professional sports teams. In late September, it announced a new deal with the NFL’s Tennessee Titans.

Just this week, BetMGM announced an extension to the existing partnership with the NHL’s Detroit Red Wings. Per the new deal, the sports betting operator will continue to have a presence at the Little Caesars Arena, the home of the ice hockey team.